Wings, Wheels and Water

The 2014 SEMA Show will be held November 4–November 7.

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The 2014 SEMA Show will be held November 4–November 7.

If you are in the business you should attend this event. It’s a great way to contact most if not all the manufacturers and vendors you will ever need all in one place. One really big place!   I have been using my contacts at the SEMA show for books, columns and seminars for years. You might not think that they have the information that you can use, but my experience is different. I am in the aircraft; marine, automotive and motorcycle and insurance industries and I always find something for all of those markets.

The SEMA Show is the premier automotive specialty products trade event in the world (PLEASE NOTE: THE SEMA SHOW IS NOT OPEN TO THE GENERAL PUBLIC). It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show 2013 drew more than 60,000 domestic and international buyers…

Now that I own a Mercury 60 HP four stroke Bigfoot outboard…

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FOR IMMEDIATE RELEASE                                                        
May 7, 2014

Mercury Marine introduces oil change kits
(FOND DU LAC, Wis.) – Changing oil in a Mercury outboard is one of the most important steps to keep an engine running at its peak. Mercury has developed four new convenient oil change kits that contain all the components needed to change the oil in your outboard engine.
Each kit includes:
• Mercury 25W-40 marine engine oil featuring Flagship Protection
• OEM Mercury oil filter
• Drain plug seal
• Drip tray (if required)
• Complete instructions (printed right on the box)
Mercury oil change kits contain industry-leading Mercury 25W-40 engine oil. Over five years of engineering and development went in to the exclusive Flagship Protection formula which features a high-tech, advanced set of anti-wear additives that provide up to 33 percent better camshaft wear protection and the highest levels of corrosion and oxidation protection. Designed to maintain engine reliability and performance, Mercury 25W-40 mineral oil has been proven to hold its viscosity ratings longer in industry wear testing than other oils on the market. Mercury oils in combination with a genuine Mercury filter team up to provide the No. 1 protection on the water.
Exclusive new Flagship Protection formula provides:
• Shear Stable Formula – Proven stronger in shear and viscosity testing
• The ultimate in corrosion protection
• The No. 1 recommended brand in the Industry
Mercury Oil Change Kits:
• 15/ 20 HP CARB Oil Change Kit – 8M0081914
• 25/30 HP EFI Oil Change Kit – 8M0081915
• 40/50/60 HP EFI Oil Change Kit – 8M0081916
• 75/90/115 HP EFI Oil Change Kit – 8M0081917
Kits will be available to order with the spring 2014 program.

About Mercury Marine
Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.

Contact:
Lucas Lauderback
Mercury Marine Media Relations
920-929-5980
lucas.lauderback@mercmarine.com