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SEMA HAMMERS MESSAGE: SAVE JOHNSON VALLEY OHV RECREATION AREA
FOR IMMEDIATE RELEASE
(Feb. 7, 2013)
Contact: Della Domingo
909/978-6723
dellad@sema.org
SEMA HAMMERS MESSAGE: SAVE JOHNSON VALLEY OHV RECREATION AREA
TWENTYNINE PALMS, CA. (Feb. 7, 2013) – The Specialty Equipment Market Association (SEMA) has joined with the Off-Road Business Association (ORBA) and a coalition of other land use advocacy organizations to keep the Johnson Valley OHV Recreation Area open to enthusiasts.
The Marine Corps wants to expand its base at Twentynine Palms, California to include ownership of nearly 147,000 acres of adjacent land in Johnson Valley in order to conduct large-scale training exercises for one or two months a year.
“OHV racing is one of SEMA’s fastest growing enthusiast markets,” said SEMA President and CEO Chris Kersting. “Many of our member companies provide the equipment necessary for teams to compete and enthusiasts to enjoy the sport. Given the strong interest our members have in preserving Johnson Valley, SEMA looks forward to working with the Marine Corps to find a solution that allows for both military training and recreational pursuits.”
Kersting attended the 2013 King of the Hammers, known as the toughest one day off-road race in the world, to show SEMA’s support for a special-use permit compromise. Racers take advantage of the area’s unique geography to race Ultra 4 vehicles on a dry lake bed at speeds over 100 miles per hour and then rock crawl through boulder fields.
Johnson Valley draws at least 200,000 visitors annually and generates nearly $200 million each year for the local economy as a result of the Kings of the Hammers event, scores of other organized enthusiast events, and individual off-highway vehicle activities.
The OHV community has also petitioned the White House for support of the special-use permit approach. Thanks in part to SEMA’s enthusiast outreach organization, the SEMA Action Network (SAN) (www.semasan.com), more than 25,000 signatures required for an official Administration response were received in just two weeks. The community is now awaiting a White House response.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $29.99 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289, or visit www.sema.orgor www.enjoythedrive.com.
New business..
We did something a little different this year…we had a booth at the Adult Entertainment Expo in Vegas. Okay, I know it sounds wild, and really, it was wild, but from a business marketing plan it worked for us. We were the only insurance agent with a booth. We promoted “toy” insurance for cars, boats, aircraft etc. We are also working on product liability, commercial general liability, personal life insurance and more. Specialty insurance products are what we do.
While it might not have been exactly what we anticipated, it was successful. It was also fun and an experience of a lifetime. Both my kids (don’t worry, they are 22 and 24) and my partner (and spouse) helped develop the marketing plan and work the show. Since they are all involved in the business they had an input into how we would work this event. Question we are always asked…Would I go back? Yes.
Anyway, if you or anyone you know, needs “toy” insurance or anything else that is unusual, give us a call. We like the specialty markets.
